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內容大綱 |
New Product Development Strategy
產品策略 |
◎ Mission, Vision, Values 使命,願景,價值
◎ Business Strategy 商業策略
◎ Product Innovation Strategy 產品創新策略
◎ Product Innovation Charter 新產品創新章程 |
Portfolio Management
產品組合管理 |
◎ What is Portfolio Management何謂組合管理
◎ Senior Management Role高階管理層負責角色
◎ Goals of Portfolio Management 組合管理目標
◎ Integration Issues整合議題 |
New Products Process
新產品開發流程 |
◎ 新產品開發流程
◎ Stage-Gate / Phase Review Process階段-關卡
◎ Decision-making 決策
◎ Process Owners流程擁有者 |
Marketing Research
巿場研究 |
◎ What is Marketing Research何謂巿場研究
◎ Voice of the Customer 顧客的聲音
◎ Secondary Research 次級市場研究
◎ Primary Research 初級市場研究
◎ Exploratory Research 探索巿調研究方法
◎ Confirmatory Research 確認巿場調查研究方法 |
Tools and Metrics
工具及衡量指標 |
◎ Tools 工具
- Portfolio Management 組合管理
- Financial Analysis / Forecasting 財務分析/預測
- Idea Generation 創意產生
- Quality 品質理
- Engineering Design / Technical 工程設計/技術
- Project Management 專案管理
- Market Research / Marketing 市場研究/行銷
◎ Market Research / Marketing 市場研究/行銷
- Fundamentals 基本原則
- Measuring Success 量測成功 |
Teams, People and Organizational Issues
團隊, 人員, 組織等議題 |
◎ Definitions 定義
◎ Project Team Organizations專案團隊組織
◎ Team Culture and Process團隊文化和程序
◎ Building and Managing a New Product Team Roles in New
Product Development 建立與管理新產品團隊角色
◎ Organization Issues in Supporting Teams
- Senior Management Roles高階管理層的角色
- Cross-Functional Interfaces跨功能介面
- Factors Affecting Multi-Functional Team Effectiveness
影響跨功能團隊績效的因素 |
