The Speakers

William J. Rothwell is Professor-in-Charge of Workforce Education and Development on the University Park campus of the Pennsylvania State University. He leads a graduate emphasis in workplace learning and performance in the Department of Learning and Performance Systems. He is also President of Rothwell & Associates, Inc. (see www.rothwell-associates.com), a full-service consulting firm that specializes in all facets of human performance improvement.

 Before entering academe in 1993, Rothwell had been a training director in the public and private sectors since 1979. In that capacity he designed or supervised the design of countless instructional programs.

 Rothwell is a book series coeditor, with Rita Richey and Tim Spannaus, of the Wiley/Jossey-Bass/Pfeiffer book series Using technology in training and learning, of which this book is part. He is also a book series coeditor, with Roland Sullivan and Kris Quade, of the Wiley/Jossey-Bass/Pfeiffer book series Practicing organization development and change management, and a book series coeditor, with Victoria Marsick and Andrea Ellinger, of AMACOM’s Crossroads of Adult Learning Series.

 Rothwell has authored, coauthored, or edited numerous books, book chapters, and articles. Among his most recent publications are Career planning and succession management (with R. Jackson, S. Knight, and J. Lindholm, 2005), Effective succession planning, 3^rd ed. (2005), Beyond training and development, 2^nd ed. (2005), Practicing organization development, 2^nd ed. (with coeditor R. Sullivan, 2005),and Improving on-the-job training, 2^nd ed. (with H. C. Kazanas, 2004).

Thomas M. Welsh has had a broad range of experiences in developing E-Learning products and programs for both industry and education. His 20-year career includes employment as a corporate training specialist in two organizations, a consulting project manager, and a professor and graduate coordinator of a university instructional technology program.

 During the course of his career, Dr. Welsh has developed E-Learning solutions for the retail, semiconductor, telecommunications, pharmaceutical, plumbing, heavy equipment, and medical instrument industries. His training solutions span a broad range of content areas and incorporate both traditional and emerging media. He currently consults with Fortune 100 companies on an ongoing basis, developing computer-based training and performance support solutions.

 Dr. Welsh has scholarly and development interests in the areas of managing training organizations, designing web-based instruction, and developing combination training/performance support environments. Dr. Welsh has publications in the areas of web-based course development, computer interface design, and innovative uses of technology for education and training. He presents regularly at national conferences on topics related to instructional design and development. He teaches courses on Multimedia Development (Flash/HTML), Instructional Design for E-Learning, Instructional Design Research Methods and Business Consulting for Training Professionals.

William Horton has been designing technology-based training since 1971 when, as an undergraduate, and now he is an internationally sought-after speaker and instructor, delivering presentations to varied organizations and corporation around the world.

He is a registered Professional Engineer, an MIT graduate, and Fellow of the Society for Technical Communication. He is a recipient of ACM's Rigo Award for contributions to software documentation, IEEE's Alfred N. Goldsmith Award for contributions to engineering communications, and the IF Award ( Germany ) for industrial design. He recently served on ASTD's eCC (E-learning Courseware Certification) Committee, which drafted quality standards for evaluating e-learning courses.

William Horton is a prolific author. His books include Designing Web-Based Training, Designing and Writing Online Documentation, Leading E-learning, Evaluating E-learning, Using E-learning, and Secrets of User-Seductive Documents. He is co-author of E-learning Tools and Technologies (with his wife Kit), Getting Started in Online Learning, and The Web Page Design Cookbook.

The Conference
2005年 5月 10 日（二）,14樓貴賓廳

08:30 ~ 09:00

Check in

09:00 ~ 09:15

Opening Speech

09:15 ~ 10:30

William J. Rothwell, Ph.D

Beyond E-Learning to E-OD: Using Technology to Build Participation in Decision-Making

Some people claim that E-learning is "dead." And it is true that "electronic page turners" are not very effective in building interactivity-which is key to effective learning. According to Training, 78% of all e-learning courses offered by companies are "self-directed"-and that often means that they are nothing more than "electronic page turners."

But is blended learning the only alternative to old-style e-learning? The answer is "no." A more exciting alternative is to apply the new and emerging technologies of instruction to management. When that is done, "trainers" and "instructional technologists" become "organization development professionals."

But what is OD? How can it be merged with technology assistance to go beyond traditional e-learning and blended learning, having an impact greater than "performance support." Hear the answer in this session.

10:30 ~ 10:45

Tea Break

10:45 ~ 12:00

Thomas M. Welsh, Ph.D.

Leverage Your E-Learning: Meeting the Core Needs of Your Organization with Training + Performance Support

Is E-Learning always enough? Of course not! Effectively using knowledge and skills on-the-job is what really counts. This presentation focuses on the many ways that E-Learning developers can enhance the value of their programs by combining them with performance support solutions.

Participants will be able to:

1.Describe the links and gaps between training and on-the-job performance

2.Ask the best questions to arrive at a true understanding of training and performance problems

3.Describe several key non-training interventions that can enhance E-Learning programs

4.Given a scenario, determine the type of solution system” that might best address the problem

12:00 ~ 13:30

Lunch

13:30 ~ 14:45

William Horton

Games that Teach: Simple computer games for training adults

Computer games can make training more engaging and more effective. Games implement principles of effective teaching, such as interactivity, feedback, multi-modal presentation, and graduated challenge. Games allow people to discover patterns, trends, and relationships for themselves.

Games can make training more appealing to those who consider traditional training boring beyond endurance. And they are especially effective for seducing learners into taking the dreaded TEST.

This session will help you decide when to use games, choose the appropriate game for the type of learning you are trying to effect, and save time and money in developing games.

14:45 ~ 15:00

Tea Break

15:00 ~ 16:30

Panel Discussion

The Certificate Workshops
2005年 5月 11日（三）∼2005年 5月 13日（五）, 2樓教室

Track 1
(EL086)

Wed, 05/11/2005
|
Fri, 05/13/2005
(18 hours)

William J. Rothwell, Ph.D.

Competency Modeling Applied to E-Learning: Using E-Learning to Build Competencies

Competency modeling is a source of confusion. The term "competency" itself is not clear, and meanings associated with it can vary internationally.

In this session, hear how competency modeling can be conducted-and can then be used as a focal point for e-learning and blended learning to enhance organizational productivity.

Upon completing this 3-day workshop, participants will:

Define the term "competency" and explain how competencies are identified and are used as a focal point for productivity enhancement

Describe methodologies for competency identification, assessment and enhancement

Explain how competencies can become a focal point for e-learning and blended learning efforts

Track 2
(EL087)

Wed, 05/11/2005
|
Fri, 05/13/2005
(18 hours)

Thomas M. Welsh, Ph.D.

Designing Instruction for Web-Based Training

This workshop is based on proven instructional design principles adapted to take advantage of the web and the corporate intranet for distance and self-paced learning. You will apply what you learn in the course to a project of your own with feedback from your instructor and colleagues. The course focuses on the practical aspects of designing web-based training and helps you determine how best to design, develop, implement, and evaluate web-based training.

This workshop is for those course developers, content experts, and trainers who will be developing instruction for a web-based training site. This workshop is also for project managers who will be managing the development of web-based training either with their staff or with contractors. Training managers who want a consistent methodology and approach to designing web-based training for their training department will find our systematic approach invaluable. And web designers who want an effective methodology for developing web-based training will be introduced to a process that works effectively and efficiently for all subject matters.

Track 3
(EL088)

Wed, 05/11/2005
|
Fri, 05/13/2005
(18 hours)

William Horton

E-Learning Design Certificate

This certificate is all about design-not theories or tool-operation-just the design of effective, economical e-learning. Learn how you can use e-learning technologies and media to create learning experiences that educate and engage.

You will learn to:

1.Activate even the dullest subject in ways that provide authentic practice andengage e-learners. Assess progress: measure what learning has occurred and provide accurate and motivating feedback to learners.

2.Select and use appropriate media-text, graphics, sound, music, voice, animation, and video.

3.Organize the course: how to structure and sequence learning experiences to implement particular instructional strategies or achieve specific learning goals.

4.Design the visual display: what screens should look like and how to balance aesthetics and functionality.

5.Accommodate external standards and requirements such as SCORM and W3C Web Accessibility guidelines.

6.Set your strategy: pure or blended, stand-alone or embedded, synchronous or asynchronous, learner-led or instructor led.

7.Plan, prepare, and deliver effective training in the virtual classroom.

8.Design and produce simulations that are fun and highly educational.